Digital

I built our original 10 to 12 icons for site usage a couple years ago. They were great, but with wider adoption across marketing platforms, we ran into problems with standardization as more hands started altering original files. I took the initiative to translate our existing logos I’d built in Illustrator into Sketch. This provided more uniform graphics for IT usage as well as marketing use cases. The icon library quintupled and with my new files, it was a breeze.

I baked our iconography into our 2022 high school rep presentation and made this demo reel for the creative director explaining how icons for each class of jewelry would “build” next to the chapter titles in the video.

I designed a lot of look books for Andra Group and this one remains my favorite. We shot all of the product in-house on white and I came up with the idea of color blocking, sampling rich relevant details in the texture, and general layout.

This is an example of our new iconography at work in a social ad I built explaining a new process through social media. Animating screens and UX processes in both still and moving video is another common request I handle.

A problem we had in marketing was that we were doing too much custom work for universities. We needed a solution that was on-brand for the schools and us. I came up with the idea, and executed the idea, of creating illustrations for landmark buildings on top-tier campus’, that way collateral matched our new iconography as well as brought in elements from schools. It was a major hit.

I genuinely enjoy compositing and photo manipulation. It’s one of my favorite parts of my career. It may seem like a basic skill to flex, but it’s foundational to my field and this piece has a cool story. This was a restoration for a friend. Her great grandfather is the man on the left and the original photo was so deteriorated it was almost lost to time. I was able to bring him back to life for her.